Web analytics is the process of collecting and analyzing website data to understand user behavior, improve experience, and optimize performance. It tracks metrics like traffic, engagement, and conversions using tools like Google Analytics, Google search Console and Looker Studio.
Google Analytics
Google Analytics is used to collect, measure, and analyze website traffic.
Google Search Console
Google Search Console helps you monitor, maintain, and troubleshoot your site’s presence in Google Search.
Looker Studio
Looker Studio is a tool for using data to build interactive reports and visually rich dashboards.
IT Website Analytics Dashboard
Technical Support
Contact the IT Help Desk during business hours (Mon-Fri, 8:00 a.m. – 5:00 p.m. PT) for general questions.
- Chat with IT at go.lbl.gov/itchat
- Email help@lbl.gov
- Call (510) 486-4357 (HELP)
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